CATI Market Research

What are CATI Market
Research Methods?

CATI (Computer-Assisted Telephone Interviewing) Market Research is a powerful tool that enables businesses to gather valuable data and insights directly from their target audience. CATI Market Research is a quantitative method where trained interviewers conduct surveys over the phone while a computer system guides the process and records responses. This method is perfect for reaching a wide range of respondents quickly and provides real-time data collection and analysis.

At Insights Opinion, we are committed to empowering your business with accurate, actionable insights. Our CATI Market Research Methods are designed to provide you with the data you need to make informed decisions and stay ahead of the competition. Our approach combines the human touch of skilled interviewers with advanced technology to ensure accuracy and efficiency.


CATI Market Research
Request a call back

How does CATI Market Research Work?

As a leading CATI Market Research company, we help businesses understand their customers better and provide the best data processing services. Our approach is designed to ensure that employees are following the company's rules and standards. We review various aspects, including service quality, presentation, sales effectiveness, advisory quality, honesty, and service accuracy.

We use expert interviewers, similar to mystery shoppers, to find out about customer servicing over the phone. They conduct telephone interviews to understand the service sector of shops, restaurants, banks, companies, or other institutions. During these calls, our professionals carefully analyze the environment and pinpoint any issues or areas for improvement. Following their interactions, they complete a detailed CATI survey to collect data, which includes both observed behaviors and responses to specific questions.

The feedback from these calls gives us useful information about what customers think and feel. This information helps businesses understand their
customers better and can significantly contribute to a company's growth strategy based on customer responses.
Our CATI Market Research experts at Insights Opinion provide:

  • We have more than 150 CATI stations and proficient interviewers including native and bilingual speakers, specializing in CATI studies
  • We utilize advanced CATI software, featuring progressive and predictive dialing
  • The software also includes live barge-in, call recording, and automated quality checks
  • Insights help in maximizing customer retention by identifying improvement areas and providing unbiased views of customer service
  • Comprehensive data collection across various channels
  • Global benchmarking is provided to compare against competitors
Request a call back

CATI Market Research Services

At Insights Opinion, we believe in providing CATI Market Research services which are as unique as your
business. Here is how we tailor our approach to fit your specific needs and ensure that you receive the most
relevant and actionable insights:

Customized
Surveys

We don't believe in one-size-fits-all. Our team works closely with you to develop surveys that address your specific questions and goals. Whether you are exploring customer satisfaction, market trends, or brand perception, we design questions that get to the heart of what you need to know.

Skilled
Interviewers

The quality of data depends significantly on the interviewer's skill. Our team consists of experienced professionals who know how to engage respondents, ask the right questions, and probe deeper when needed. They are trained in neutral phrasing and active listening to ensure that the responses are unbiased and accurate.

Real-Time
Data Collection

Our advanced CATI system allows for immediate data entry and analysis as the interview is happening. This means quicker turnaround times for you and the ability to spot and act on trends in real time. It also minimizes errors and ensures that the data is clean and ready for analysis.

Quality
Control

We take the accuracy of your data seriously. Our process includes rigorous quality checks at every stage - from survey design to data collection and analysis. Our quality control measures are designed to ensure that the data you receive is reliable and valid, providing a solid foundation for your decision-making.

CATI Market Research Services
For Every Industry

Our tailored CATI Market Research services are designed to provide you
with the insights you need to drive your business forward. Here are some industries we serve

Consumer

B2B

Healthcare

Domestic

International

Request a call back

Why is our CATI Research Method the Best?

Our CATI (Computer-Assisted Telephone Interviewing) Research Method stands out as the best for several compelling reasons. Firstly, it combines the personal touch of human interaction with the precision of technology, ensuring that every interview is both engaging and consistently recorded. Our skilled interviewers are trained to ask the right questions and navigate conversations effectively, ensuring high-quality and in-depth responses. Secondly, our real-time data collection means we can quickly analyze and provide insights, allowing businesses to make informed decisions faster. Additionally, our process is highly customizable; we tailor every survey to meet the specific needs and objectives of your business, ensuring that the information gathered is both relevant and actionable.

We prioritize quality at every step, from designing the questionnaire to analyzing the data, ensuring that you receive reliable and accurate insights. Moreover, our method is scalable and flexible, capable of reaching a wide demographic and adapting to various project sizes. This versatility makes our CATI Research Method not just the best choice but the smart choice for businesses looking to understand their market and grow.

info info
Request a call back

Benefits of CATI Market Research

With Insights Opinion, CATI Market Research is more than a service; it is a partnership dedicated to empowering your business
with reliable, actionable insights. Let's figure out some key benefits:

  • We provide ongoing support throughout your project, ensuring all your questions are answered.
  • Beyond data collection, we address all follow-up requests and additional queries thoroughly.
  • Our experienced and up-to-date team is dedicated to guiding you through your market research journey.
  • We meticulously plan your project based on your specific needs, goals, and budget.
  • Our research reports are easy to understand, facilitating broad sharing and comprehension within your organization.
  • We offer actionable insights and strategic recommendations to inform your business decisions directly.
  • Post-campaign, we provide detailed analyses to assess impact and guide future strategies.

Interested in CATI Market Research for your business? Reach out to learn how we can help you grow.

Request a call back
shape

Case Study

cars

Automative Industry

With our help the client flawlessly converted the old survey to new survey system, allowing dealers, field personnel, and corporate users to understand the strengths and weaknesses of the dealer body, giving them the insight they desired to build intiatives aimed at improving services.

Read More 3/25/2020 6:46:00 AM

Our Blogs

market research analysis

Market research is an indispensable tool for any company to expand, grow, and thrive in the market. It enables any entity to identify the target market and obtain customer perceptions and responses regarding their preference for a product or service.

Explore
virtual data presentation

Quantitative research is performed for obtaining deeper knowledge and collecting reliable data and figures to assist in answering essential business concerns. Simply put, quantitative research primarily concerns the "why" of any given research.

Explore
virtual data graph

Market research is a crucial element of every company's strategy. When you conduct the proper research, you can learn who your consumers are, what they need and want, and what they anticipate from your company.

Explore
primary data insights

Market insight results from a comprehensive, subjective data study revealing relevant, useful, and unknown facts about a target market.

Explore
View All

Frequently asked questions (FAQ’s)

CATI enables you to efficiently gather accurate and in-depth data from a wide demographic over the phone. It allows for real-time collection and analysis of responses, which helps you understand market trends, customer preferences, and other vital information.

The advantages include reaching a broader audience, ensuring consistency in data collection, reducing interviewer biases, and providing quick turnaround times for analysis. CATI's structured approach also allows for complex surveys and ensures high-quality data.

The number of factors covered in a CATI survey can vary based on your needs. It can include customer satisfaction, product feedback, market trends, and more. Our tailored approach ensures that all relevant factors for your specific goals are thoroughly explored.

Benefits include gaining timely and accurate insights, achieving a higher response rate due to personal engagement, the flexibility to adapt questions as needed, and the ability to conduct large-scale research efficiently. CATI also provides a cost-effective solution for comprehensive market analysis.
Request for call back
REQUEST FOR CALL BACK