Our assistance enabled the client to successfully analyze the type of usage which is more prominent in the respondents. They were also able to understand the kind of services they need to incorporates as well as capture quality feedback from the respondents with respect to improvement in their existing services.
Insights Opinion’s Survey Audits Help You To:
Client:
Leading global service network provider.
The Mandate:
To understand the usage and feedback of existing customers according to the types of services provided by the brand.
Methodology
- Conducting quantitative research with the customers of the leading telecom service provider to understand the views and recommendations of its customers for enhancing their services.
- A mixed methodology approach was adopted to capture data from the respondents.
- Researchers designed to a comprehensive questionnaire to capture the quantitative information about the feedback of existing customers.
- Assistance was provided for questionnaire translation, localization survey programming, and sampling.
- Researchers designed to a comprehensive questionnaire to capture the quantitative information about the feedback of existing customers.
- Deployed specialist team of experienced interviewers with knowledge in the telecom sector to capture the quality information from the respondents.
- Customers using the services of the service provider for 1 year or more were targeted to capture the quality information.
- The research was conducted in Singapore, Japan, China, and Hong Kong with 500 surveys in each of these countries, thus making the sample size to be 2000.
- Time Frame: 4-6 weeks
Basic Inputs/Delivery
- Survey transcripts were developed in word format to ensure the quality of results.
- Country-wise reporting and analysis were presented.
- Online reporting of quota completes was provided to track the survey process.
Results
Our assistance enabled the client to successfully analyze the type of usage which is more prominent in the respondents. They were also able to understand the kind of services they need to incorporates as well as capture quality feedback from the respondents with respect to improvement in their existing services.
