CATI Market Research

What are CATI Market
Research Methods?

CATI (Computer-Assisted Telephone Interviewing) Market Research is a powerful tool that enables businesses to gather valuable data and insights directly from their target audience. CATI Market Research is a quantitative method where trained interviewers conduct surveys over the phone while a computer system guides the process and records responses. This method is perfect for reaching a wide range of respondents quickly and provides real-time data collection and analysis.

At Insights Opinion, we are committed to empowering your business with accurate, actionable insights. Our CATI Market Research Methods are designed to provide you with the data you need to make informed decisions and stay ahead of the competition. Our approach combines the human touch of skilled interviewers with advanced technology to ensure accuracy and efficiency.

CATI Market Research

How does CATI Market Research Work?

As a leading CATI Market Research company, we help businesses understand their customers better and provide the best data processing services. Our approach is designed to ensure that employees are following the company's rules and standards. We review various aspects, including service quality, presentation, sales effectiveness, advisory quality, honesty, and service accuracy.

We use expert interviewers, similar to mystery shoppers, to find out about customer servicing over the phone. They conduct telephone interviews to understand the service sector of shops, restaurants, banks, companies, or other institutions. During these calls, our professionals carefully analyze the environment and pinpoint any issues or areas for improvement. Following their interactions, they complete a detailed CATI survey to collect data, which includes both observed behaviors and responses to specific questions.

The feedback from these calls gives us useful information about what customers think and feel. This information helps businesses understand their
customers better and can significantly contribute to a company's growth strategy based on customer responses.
Our CATI Market Research experts at Insights Opinion provide:

  • We have more than 150 CATI stations and proficient interviewers including native and bilingual speakers, specializing in CATI studies
  • We utilize advanced CATI software, featuring progressive and predictive dialing
  • The software also includes live barge-in, call recording, and automated quality checks
  • Insights help in maximizing customer retention by identifying improvement areas and providing unbiased views of customer service
  • Comprehensive data collection across various channels
  • Global benchmarking is provided to compare against competitors

CATI Market Research Services

At Insights Opinion, we believe in providing CATI Market Research services which are as unique as your
business. Here is how we tailor our approach to fit your specific needs and ensure that you receive the most
relevant and actionable insights:

CATI Market Research Services
For Every Industry

Our tailored CATI Market Research services are designed to provide you
with the insights you need to drive your business forward. Here are some industries we serve






Why is our CATI Research Method the Best?

Our CATI (Computer-Assisted Telephone Interviewing) Research Method stands out as the best for several compelling reasons. Firstly, it combines the personal touch of human interaction with the precision of technology, ensuring that every interview is both engaging and consistently recorded. Our skilled interviewers are trained to ask the right questions and navigate conversations effectively, ensuring high-quality and in-depth responses. Secondly, our real-time data collection means we can quickly analyze and provide insights, allowing businesses to make informed decisions faster. Additionally, our process is highly customizable; we tailor every survey to meet the specific needs and objectives of your business, ensuring that the information gathered is both relevant and actionable.

We prioritize quality at every step, from designing the questionnaire to analyzing the data, ensuring that you receive reliable and accurate insights. Moreover, our method is scalable and flexible, capable of reaching a wide demographic and adapting to various project sizes. This versatility makes our CATI Research Method not just the best choice but the smart choice for businesses looking to understand their market and grow.

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Benefits of CATI Market Research

With Insights Opinion, CATI Market Research is more than a service; it is a partnership dedicated to empowering your business
with reliable, actionable insights. Let's figure out some key benefits:

  • We provide ongoing support throughout your project, ensuring all your questions are answered.
  • Beyond data collection, we address all follow-up requests and additional queries thoroughly.
  • Our experienced and up-to-date team is dedicated to guiding you through your market research journey.
  • We meticulously plan your project based on your specific needs, goals, and budget.
  • Our research reports are easy to understand, facilitating broad sharing and comprehension within your organization.
  • We offer actionable insights and strategic recommendations to inform your business decisions directly.
  • Post-campaign, we provide detailed analyses to assess impact and guide future strategies.

Interested in CATI Market Research for your business? Reach out to learn how we can help you grow.


Case Study


Automative Industry

With our help the client flawlessly converted the old survey to new survey system, allowing dealers, field personnel, and corporate users to understand the strengths and weaknesses of the dealer body, giving them the insight they desired to build intiatives aimed at improving services.

Read More 3/25/2020 6:46:00 AM

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Frequently asked questions (FAQ’s)

CATI enables you to efficiently gather accurate and in-depth data from a wide demographic over the phone. It allows for real-time collection and analysis of responses, which helps you understand market trends, customer preferences, and other vital information.

The advantages include reaching a broader audience, ensuring consistency in data collection, reducing interviewer biases, and providing quick turnaround times for analysis. CATI's structured approach also allows for complex surveys and ensures high-quality data.

The number of factors covered in a CATI survey can vary based on your needs. It can include customer satisfaction, product feedback, market trends, and more. Our tailored approach ensures that all relevant factors for your specific goals are thoroughly explored.

Benefits include gaining timely and accurate insights, achieving a higher response rate due to personal engagement, the flexibility to adapt questions as needed, and the ability to conduct large-scale research efficiently. CATI also provides a cost-effective solution for comprehensive market analysis.
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