Qualitative Research New

Qualitative Research For Better Business Strategies

Partner with Insights Opinion, your qualitative market research agency to gain integrated insights, and achieve a comprehensive understanding of consumer behavior that can uncover new business opportunities for you.Our team of empathetic researchers immerses themselves in consumers’ multiple lives, facilitating a profound understanding that goes beyond words.
Our robust toolkit encompassing chatbots, Al, virtual workshops, immersive video, and more, ensure a profound comprehension of the intricate dynamics shaping the market landscape.

The research practices are powered by the latest developments in cognitive psychology and behavioural economics, as we believe that for better business strategies we need to go beyond words. We’re committed to understanding the deeper levels and reveal the consumer motivations through innovative qualitative methodologies.

This unique expertise allows us to create bespoke consultancy and activation plans that have the capacity to take your business forward.


How Does Qualitative Data Analysis Work?

Our enhanced Qualitative Data Analysis Services take a structured approach to gather the qualitative data, providing you with a clear path to informed decision-making.

The process begins with the collection of rich, unstructured data from various sources, such as interviews, focus groups, and observations. Our skilled analysts then sift through this wealth of information, identifying themes, patterns, and insights that traditional quantitative analysis may miss.

While it takes time and money, working with top qualitative market research company can uncover the emotional connection between a product and its consumer. Because people act on impulse, it is not easy to understand why they buy something, but sometimes mystery shopping combined with qualitative research helps to reveal that.

Being an experienced qualitative market research agency, we identify the nuances, emotions, and underlying motivations that shape consumer behavior and decision-making. This qualitative lens adds depth and context to your market insights.

We can help you design and implement a qualitative research study that meets your specific needs and draw meaningful conclusions.

Customer feedback from focus groups, telephone interviews, ethnography, and web-based surveys

Effective marketing campaigns and increased sales activity

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Firsthand insights for
exploratory research

decision making

business strategy


Firsthand insights for
exploratory research


decision making


decision making


decision making


decision making


Customer feedback from focus groups, telephone interviews, ethnography, and web-based surveys

Qualitative Data Analysis Services

The expert researchers at our qualitative research agency employ the methods that transform
data into profound insights with the help of:


One on One Interviews

Conversations with individuals representing the target market to delve deep into their thoughts, emotions, and experiences.


Focus Group

Engaging with small target market segments in focused discussions to unearth shared experiences and perspectives on specific subjects.



Immersing in the natural environments of individuals, gaining insights into their culture, traditions, and behaviors.


Case Studies

Thoroughly investigating the characteristics of a specific individual, group, or organization to uncover valuable insights.



Gathering data on people's actions and interactions within their natural surroundings.

What Sets Us Apart?

Renowned for our unwavering commitment to excellence, we stand out in the industry for our throughtful approach and insightful methodologies. Our team of seasoned experts bring a wealth of experience, ensuring a depth of understanding that sets us apart as a qualitative market research company. We offer enhanced qualitative research services and pride ourselves on delivering nuanced insights that drive informed decisions. With a reputation for excellence that precedes us, our track record speaks volumes about our dedication to client success.

8M+ verified
panelists worldwide

Serving 100 countries
in 60+ languages with
native speakers

100+ workstations for
telephone interviewing


Top 16 panel
company accredited
by Quirks

Over 100+ Face to Face
research interviewers
are present across india
and overseas market

B2B and healthcare
panelists across
emerging markets

Qualitative Data Analysis Services
For Every Industry

No matter what the business vertical is, our advance online qualitative market research services
can help you find the right data through the right research methodologies.









Oil and Gas


FMCG & Retail



Travel & Tourism

Food & Beverage


Case Study


Automative Industry

With our help the client flawlessly converted the old survey to new survey system, allowing dealers, field personnel, and corporate users to understand the strengths and weaknesses of the dealer body, giving them the insight they desired to build intiatives aimed at improving services.

Read More 3/25/2020 6:46:00 AM

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Frequently asked questions (FAQ’s)

Hiring a qualitative research provider agency can be highly beneficial for your business as it involves collecting and analyzing non-numerical data such as opinions, attitudes, and beliefs. Qualitative research can help you understand the underlying reasons behind customer behaviors and preferences, as well as identify new market opportunities.

When choosing a qualitative research company in India, consider factors such as their expertise in industry, their experience in research, ability to design and execute research studies, their proficiency in data analysis and interpretation, and their communication and project management skills.

The budget for hiring a qualitative research company can vary depending on several factors such as the scope and complexity of the research project, the size of the target population, the number of research participants, and the level of expertise of the research company.

Qualitative research differs from quantitative research in several ways. Qualitative research involves collecting and analyzing non-numerical data such as opinions, attitudes, and beliefs through methods such as interviews, focus groups, and observation. On the other hand, quantitative research involves collecting and analyzing numerical data through methods such as surveys and questionnaires. Qualitative research is often exploratory in nature, seeking to understand the underlying reasons behind customer behaviors and preferences, while quantitative research is often used to measure and quantify the impact of marketing campaigns and other business strategies.
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