Blog

How to Maintain a Human-Centric Research Design in the AI Era

AI is transforming how data is collected, analyzed, and interpreted, but maintaining a human-centric design in an AI era remains essential to extracting meaningful insights. The shift towards automation and algorithm-driven decisions presents unique challenges for researchers aiming to keep the human perspective front and center. Balancing advanced AI tools with a human-centric approach to adopting AI is crucial […]

Latest Blogs

How to Maintain a Human-Centric Research Design in the AI Era

AI is transforming how data is collected, analyzed, and interpreted, but maintaining a human-centric design in an AI era remains essential to...

  • 12-06-2025
  • 1.3K Reads
  • 6 min read

The Power Of Focus Groups In Qualitative Research

What makes a product resonate with consumers? Why do certain messages fail to connect? If you’ve ever asked these questions,...

  • 05-06-2025
  • 1.3K Reads
  • 6 min read

Expert Tips on Conducting Market Research for Your New Business

Launching a new business without market research is like setting sail without a compass. Whether you're starting a healthcare clinic,...

  • 28-05-2025
  • 1.3K Reads
  • 6 min read

Qualitative Analysis of Expert Interview Data

Analyzing expert interviews is a cornerstone of qualitative market research services, particularly in the healthcare domain where decision-making is often informed...

  • 21-05-2025
  • 1.3K Reads
  • 6 min read

The Importance of FGDs/IDIs in Qualitative Market Research

In a world overflowing with data, what really makes a brand stand out is its ability to listen—not just to...

  • 20-05-2025
  • 1.3K Reads
  • 6 min read

Why To Choose Cati Over Online Sampling For B2b Audiences

The Challenge of Reaching B2B Audiences Effectively When it comes to B2B market research, we’ve learned that quality is everything....

  • 08-05-2025
  • 1.3K Reads
  • 6 min read

How B2B Market Research Can Influence Your ESG Strategy

Imagine this: Your company is making bold commitments to sustainability, diversity, and governance. But how do you know if those...

  • 02-05-2025
  • 1.3K Reads
  • 6 min read

The Role of DEI in Market Research: Challenges & Opportunities

Diversity, Equity, and Inclusion (DEI) are more than just buzzwords—they are fundamental principles that guide how we, as a market research...

  • 09-04-2025
  • 1.3K Reads
  • 6 min read

How Market Research Supports the Growing Demand for GLP-1 Drugs

The GLP-1 Analogues Market Growth is experiencing an unprecedented surge, driven by the increasing global prevalence of diabetes and obesity-related disorders. As...

  • 07-04-2025
  • 1.3K Reads
  • 6 min read

CATI vs Online Panels: Which Method Delivers Better Insights for Healthcare & B2B

Market research has transformed into a strategic necessity for businesses navigating the ever-changing landscape of healthcare and B2B industries. It's...

  • 02-04-2025
  • 1.3K Reads
  • 6 min read