With our help the client was able to understand the change in the services required by their brand and the experiences of the target audience with respect to the car industry. The client was also able to understand the purchase pattern of the target audience for their future car purchase.
Insights Opinion’s Survey Audits Help You To:
Client:
Japanese Car Manufacturing Company
The Mandate:
To understand the opinions and feedback of car owners/ potential car buyers or enthusiasts regarding the automobile industry.
To provide them with useful data and insights regarding co-creation of new services by the brand and understand future car purchase behavior.
Methodology
- Conducted quantitative research with car owners and/or potential car buyers in different countries to understand their opinions and feedback regarding the automobile industry and the car brand in terms of the services provided by them and how they can improve their services.
- We ensured the comparability of results between all countries’ data and seamless integration of the data into analysis.
- Researchers designed a survey that catered the overall dynamics of car owners/potential buyers.
- Research was conducted extensively in 8 countries which included Japan, China, India, UK, Singapore, Germany, France and US.
- We conducted survey of approximately 15-20 minutes with the car owners and potential car buyers.
- The sample size was 1600, i.e. 200 from each country.
- Assistance was provided for questionnaire translation, localization, survey programming and sampling.
- We provided on-going consultation on designing, operations, and analytical issues while working in a collaborative manner with active members of the client team.
- Deployed specialist team of experienced interviewers to capture the quality information from the respondents.
- Time Frame- 4 Weeks
Basic Inputs/Delivery
- Interview transcripts were delivered in word format to ensure the quality of results.
- Country wise reporting and analysis was presented in power point presentation for key Indicators.
Results
With our help the client was able to understand the change in the services required by their brand and the experiences of the target audience with respect to the car industry. The client was also able to understand the purchase pattern of the target audience for their future car purchase.
