Unlock Consumer Insights with In-Home Usage Testing
In-Home Usage Tests (IHUTs) by Insights Opinion let you see how consumers use your products in real-life settings. Our IHUT services provide valuable feedback for product development, marketing strategies, and market entry plans.
How IHUTs Work
Logistics Management: We distribute your product to selected participants that match your target demographic.
Natural Environment: Products are delivered directly to participants’ homes for natural usage.
Ongoing Feedback: Participants use the product and provide feedback through diaries, online surveys, and interviews.
Detailed Insights: We capture detailed insights about usability, functionality, and satisfaction.
Comprehensive Analysis: We compile and analyze data to identify patterns and areas for improvement.
Actionable Reports: You receive reports with actionable insights for product modifications and marketing approaches.
Consumer-Centric Insights: Understand consumer behavior and preferences in their daily lives.
Product Development: Refine product designs with real-world feedback before market launch.
Competitive Advantage: Enhance your product’s market positioning with unique insights.
Participant Recruitment
Diverse Panel Access: Test your product with a representative sample of your target market.
Rigorous Screening: Ensure only the most suitable candidates are selected.
Comprehensive Support
Full-Service Approach: We cover every aspect of the IHUT process from start to finish.
Project Management: Dedicated managers ensure efficient and high-standard tests.
Industries we work in
Industries
Agriculture
Automotive
Construction
Healthcare
Chemical
Education
Telecom
IT
Why Choose Insights Opinion IHUT Services?
Our IHUT Services are designed to help your business succeed in the United States, United Kingdom, and India. Here is how we can support your business:
Years of successful IHUT management across various industries
Tailored IHUTs to meet your specific needs and objectives
Stringent quality control ensures data integrity and actionable results
Use our extensive research capabilities worldwide
Helped 3K+ clients and completed over 25K projects successfully
60
+
Languages
8
M+
Global Panellists
Ready to discover how your product performs in real-world settings.
Our manufacturing process improvements wouldn’t have been possible without the exceptional research we've received. Their analysis revealed inefficiencies in our production line, leading to cost-saving adjustments and increased productivity. The team's expertise and efficiency in data collection have provided us with insights that have truly transformed our operations. We credit these positive changes to the diligent work of Insights Opinion.
Mia
Operations Manager, Leith, Edinburgh
Insights Opinion provided invaluable insights into the automotive market. Their detailed surveys and focus groups helped us understand our customer preferences better. Their team is undoubtedly professional, knowledgeable, and always meets our needs.
Thomas
Director, Clifton
Their detailed surveys gave us a clear understanding of our guests' preferences, leading to more personalized services and higher customer satisfaction. We were able to adjust our offerings based on feedback, resulting in a significant increase in repeat bookings. Insights Opinion’s commitment to quality and accuracy has been helpful in refining our hospitality services, and we highly recommend them for any research needs.
Daniel
VP - South Beach, Miami
Their team's expertise and dedication to quality data collection is truly unmatched. We highly recommend them for education sector research.They helped us conduct comprehensive surveys across educational institutions.
Samuel
Marketing Manager - Didsbury, Manchester
Our financial market analysis was handled superbly by Insights Opinion and they delivered top-notch results for us. Their in-depth knowledge of the sector and meticulous approach ensured accurate data and actionable insights. We couldn't be more satisfied with their services.
James
Operations Manager - Wicker Park
Insights Opinion provided exceptional support in our retail market research. Their thorough understanding of consumer behavior and data collection made a real difference in our strategy. Their professionalism and attention to detail are unmatched.
William
Senior Manager - Capitol Hil
Working with Insights Opinion on our tech projects was a breeze. Their team's expertise in online and offline research methodologies helped us gather crucial data efficiently. They are reliable and deliver great results every time.
Henry
Director - Beverly Hills
Working with Insights Opinion has truly transformed our real estate research efforts. Their targeted insights helped us identify a key market trend, leading us to a successful property launch. Their ability to provide actionable data has been a game-changer. Their team is not only reliable and professional but also consistently delivers excellent results that drive our success.
Jack
VP - Brooklyn
Insights Opinion has been instrumental in conducting patient surveys for us. Their healthcare panel is extensive, and their recruitment process is seamless. I highly recommend their services for any healthcare research needs.