CLT Services

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quantitative research

Expertly Managed
Central Location Testing
for Accurate Market Feedback

Use Insights Opinion's advanced Central Location Testing (CLT) facilities for detailed product evaluations, consumer behavior studies, and sensory testing. Our centers are strategically located in major markets for convenient access to diverse participant groups. We ensure you get accurate and reliable market feedback.

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Controlled Testing Environment

Our facilities create a neutral setting, eliminating external variables and ensuring high-quality data.

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Advanced Technology

We use high-tech equipment and software for real-time feedback and data integrity, capturing comprehensive insights.

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Experienced Staff

Our skilled researchers and technicians ensure flawless study execution and high-quality data collection.

 

  • Facility Overview: Custom-designed spaces simulate various environments to match product use cases.
  • Participant Management: Our dedicated recruitment team sources ideal candidates, ensuring participants meet study criteria.

 

Standard Operating Procedures (SOPs):

  • Development and Training: Protocols comply with industry standards, with continuous updates and thorough training.
  • Monitoring and Compliance: On-site supervision ensures protocol adherence and issue resolution.

Data Integrity Measures:

  • Real-Time Data Entry: Immediate recording and validation minimize errors.
  • Secure Data Transmission: Encrypted data transfer ensures confidentiality and security.

 

  • New Product Development: Assess consumer reactions to new products before a full-scale market launch.
  • Advertising and Packaging Testing: Test advertising materials and packaging designs with your target market.
  • Sensory and Experience Testing: Conduct sensory evaluations for food, beverages, cosmetics, and more.

 

  • Initial Consultation: Discuss project objectives, target audience, and logistical needs.
  • Test Design and Setup: Customize the testing environment and protocols based on your goals.
  • Execution and Monitoring: Conduct tests with continuous monitoring to ensure high standards.
  • Data Analysis and Reporting: Compile findings with advanced analysis and provide actionable recommendations.

 

Enhancing Beverage Flavors for Global Markets

  • Background: A leading beverage company refined a new drink formula for regional tastes.
  • Process: CLT across multiple locations gathered detailed consumer feedback.
  • Result: Formula adjustments increased market acceptance.

Industries we work in

Industries

Why Choose Insights
Opinion CLT?

Our CLT services are designed to help your business succeed in the United States, United Kingdom, and India. Here is how we can support your business:

  • Conduct CLT in various cultural contexts for valuable insights
  • Use the latest technology for precise and reliable data collection
  • Manage all aspects of CLT from planning to data analysis
  • Use our extensive research capabilities worldwide
  • Helped 3K+ clients and completed over 25K projects successfully
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Maximize the potential of
your products with our expert CLT services.

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