CAPI Services

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quantitative research

Precision Field Data
Collection Tailored to Your Research Needs

At Insights Opinion, our Computer-Assisted Personal Interviewing (CAPI) services combine the reliability of face-to-face interviews with digital efficiency. CAPI market research supports complex surveys and gathers rich, contextual data directly from respondents in their own environments. Our CAPI survey approach ensures structured data collection while preserving the depth of in-person interactions.  

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High Engagement

Direct interaction leads to higher engagement and thoughtful responses, crucial for detailed topics.

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Contextual Richness

Interviewers observe non-verbal cues and gather environmental context, enriching data quality.

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Controlled Data Collection

Interviewers guide the survey, ensuring questions are understood and answered correctly, reducing misinterpretation.

 

  • Device Utilization:Our CAPI systems run on high-performance tablets with specialized software for seamless data capture.
  • Multimedia Inclusion: Our CAPI survey can include images, audio, and video to enhance understanding and engagement.
  • GPS Functionality: Geotagging ensures location-specific data accuracy, essential for geographically diverse studies.

 

Rigorous Interviewer Selection:

  • Recruitment: We select interviewers for their communication skills, technical proficiency, and cultural understanding.
  • Training: Comprehensive training in CAPI technology, survey methodology, and respondent interaction.

Strict Data Verification:

  • Real-Time Corrections: Immediate data validation prompts interviewers to correct errors on the spot.
  • Continuous Quality Checks: Field supervisors monitor interviews and provide instant feedback.

Ethical Compliance:

  • Informed Consent: Respondents are fully briefed on the study and their rights before participation.
  • Data Privacy: Collected data is encrypted and securely transmitted, adhering to global regulations.

 

  • Consumer Insights:Gather detailed consumer opinions from urban malls to rural markets.
  • Socio-Political Research: Deploy teams to analyze political opinions and social issues in varied locations.
  • Health Assessments: Conduct health surveys to assess public health trends and needs.

 

  • Project Management: Dedicated teams ensure smooth project setup, execution, and closure.
  • Field Strategy: Strategic deployment of interview teams based on demographic and geographic needs.
  • Data Handling: Efficient data synchronization for quick analysis and reporting.

 

  • Case Study: Revolutionizing Retail Strategy with In-Store Customer Feedback.
  • Client: Leading retail chain.
  • Approach: Tailored CAPI surveys in diverse store locations captured real-time feedback.
  • Outcome: Actionable insights led to targeted improvements in customer service and store layouts.

Industries we work in

Industries

Agriculture
Automotive
Construction
Healthcare
Chemical
Education
Telecom
IT

Why Choose Insights Opinion
CAPI Services?

Our CAPI market research services are designed to help your business succeed in the United States, United Kingdom, and India. Here is how we can support your business:

  • Skilled interviewers ensure accurate data collection
  • We use the latest tools and methods for field data collection
  • Our flexible approach meets specific project needs and objectives
  • Use our extensive research capabilities worldwide
  • Helped 3K+ clients and completed over 25K projects successfully
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Uncover actionable insights
with our expert-driven CAPI services.

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Clients Feedbacks

What Our Clients Say About Us

Samuel

VP, Edgbaston

star

Our manufacturing process improvements wouldn’t have been possible without the exceptional research we've received. Their analysis revealed inefficiencies in our production line, leading to cost-saving adjustments and increased productivity. The team's expertise and efficiency in data collection have provided us with insights that have truly transformed our operations. We credit these positive changes to the diligent work of Insights Opinion.

Mia

Operations Manager, Leith, Edinburgh

star

Insights Opinion provided invaluable insights into the automotive market. Their detailed surveys and focus groups helped us understand our customer preferences better. Their team is undoubtedly professional, knowledgeable, and always meets our needs.

Thomas

Director, Clifton

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Their detailed surveys gave us a clear understanding of our guests' preferences, leading to more personalized services and higher customer satisfaction. We were able to adjust our offerings based on feedback, resulting in a significant increase in repeat bookings. Insights Opinion’s commitment to quality and accuracy has been helpful in refining our hospitality services, and we highly recommend them for any research needs.

Daniel

VP - South Beach, Miami

star

Their team's expertise and dedication to quality data collection is truly unmatched. We highly recommend them for education sector research.They helped us conduct comprehensive surveys across educational institutions.

Samuel

Marketing Manager - Didsbury, Manchester

star

Our financial market analysis was handled superbly by Insights Opinion and they delivered top-notch results for us. Their in-depth knowledge of the sector and meticulous approach ensured accurate data and actionable insights. We couldn't be more satisfied with their services.

James

Operations Manager - Wicker Park

star

Insights Opinion provided exceptional support in our retail market research. Their thorough understanding of consumer behavior and data collection made a real difference in our strategy. Their professionalism and attention to detail are unmatched.

William

Senior Manager - Capitol Hil

star

Working with Insights Opinion on our tech projects was a breeze. Their team's expertise in online and offline research methodologies helped us gather crucial data efficiently. They are reliable and deliver great results every time.

Henry

Director - Beverly Hills

star

Working with Insights Opinion has truly transformed our real estate research efforts. Their targeted insights helped us identify a key market trend, leading us to a successful property launch. Their ability to provide actionable data has been a game-changer. Their team is not only reliable and professional but also consistently delivers excellent results that drive our success.

Jack

VP - Brooklyn

star

Insights Opinion has been instrumental in conducting patient surveys for us. Their healthcare panel is extensive, and their recruitment process is seamless. I highly recommend their services for any healthcare research needs.

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