Global brand decisions used to require flying moderators and participants to central locations. Six markets meant six trips, six venue bookings, six timelines running one after another. That model was slow, expensive, and geographically narrow. It excluded smaller cities, rural populations, and anyone who could not take a day to sit in a viewing facility. […]
Global brand decisions used to require flying moderators and participants to central locations. Six markets meant six trips, six venue...
The decision to build an internal research capability or work with a market research company used to be primarily about...
CAWI (Computer-Assisted Web Interviewing) is the most widely used quantitative research method in the world. It is also the method...
Your brand is only as strong as its worst location on its worst day. That is the franchise problem. You...
US hospitals face a direct financial consequence from patient experience scores. HCAHPS results make up 25% of the CMS Hospital...
Your Customer Experience (CX) metrics tell you customers are leaving. They do not tell you why. Net Promoter Score (NPS)...
Market segmentation makes your marketing more efficient, your products more relevant, and your customers more loyal. Those are not vague...
Your business makes decisions every day on markets, customers, competitors, and products. Some are grounded in solid data. Many are...
You chose the method. The data came back. And somewhere between the fieldwork and the findings, something felt off. The...
Most scenario planning does not fail because the method is wrong. It fails because the inputs are internal. Internal data...