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Why Market Research Is a Must for the Healthcare Industry?

Healthcare moves fast: new therapies, digital health tools, changing regulations, and shifting patient expectations. Without market research for healthcare industry decision-makers risk launching the wrong product, mispricing services, or missing critical patient needs. Strong research brings patient-centric evidence to every decision—service design, product development, pricing strategy, distribution, and clinical priorities. At Insights Opinion, we deliver […]

Latest Blogs

Essential Traits of a Good Qualitative Research Moderator

A qualitative research moderator initiates discussions, ensures that all participants contribute, and collects valuable insights that fulfill the research objectives....

  • 27-06-2024
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  • 6 min read

Evaluating In-depth Interviews as a Qualitative Data Collection Method

Customer satisfaction is one of the main elements of a product’s success. Whether you are going to launch a new...

  • 29-05-2024
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Understanding Patient Perspectives: The Importance of Qualitative Research in Healthcare

The future of better care starts with understanding the voices that matter most - your patients. For this, knowing their...

  • 14-03-2024
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Navigating Retail Business Success Through Smart Research Methods

Whether you are running a brick-and-mortar store, an eCommerce platform, or a healthcare retail business, understanding your market is critical....

  • 20-12-2023
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The Art of E-commerce Success: Leveraging Qualitative Research

E-commerce is a vast market and to succeed in this sector, businesses need to understand customers' needs, preferences, and behaviors....

  • 11-12-2023
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Qualitative Vs Quantitative Research For Small Businesses

In the pursuit of prosperity, entrepreneurs are often confronted with the age-old question of research methodologies: qualitative vs quantitative research?...

  • 12-07-2023
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Qualitative Research and its Uses in Health Care Industry

When it comes to understanding a human, especially in making choices for themselves, the why triumphs over the what. This...

  • 19-02-2023
  • 1.3K Reads
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Qualitative Data Analysis: Step-by-Step Guide (Manual vs. Automatic)

In today’s fast-paced world, businesses rely heavily on data to make informed decisions. While numbers and statistics are crucial, qualitative...

  • 24-01-2023
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How Can Marketing Research Improve The Performance of a Business?

Marketing research is a critical tool for businesses looking to improve their performance and achieve their goals. Whether you're a...

  • 23-12-2022
  • 1.3K Reads
  • 6 min read