CATI Survey Best Practices: How to Improve Response Rates and Data Quality
Telephone survey response rates have been declining for two decades. Between 1997 and 2018, random digit dial rates fell from 36% to 6% (Kennedy and Hartig, 2024). That decline has continued. None of that makes CATI obsolete. It makes the gap between well-run and poorly run programs wider. For older adults, rural populations, healthcare professionals, […]
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