Have you ever wondered how McDonald’s or Starbucks made it so big in the US and the Indian market? Or how did they manage to capture a huge audience in the fast-moving products niche? Well, the one thing that’s common in both is powerful market research and having the right business research methodology in place.

With time, market research has gained significant traction not just from big business owners but also from small and medium-sized business owners. Especially, for the D2C business that is dealing with constantly evolving customer choices, market research is vital. According to ThinkNow, 98% of their clients increase their audience with the insights they provide.

Owing to the inclination of businesses towards implementing business research methods, there is an evident rise in the growth rate of market research.

If we talk about the numbers, the global market research services market grew from $81.13 billion in 2022 to $83.93 billion in 2023 at a compound annual growth rate (CAGR) of 3.4%. Furthermore, the market research services market is expected to grow from $95.49 billion in 2027 at a CAGR of 3.3%.

The growth rate and the numbers are a clear indication that market research is only set to rise in the future and every business will have to implement the right business research methodology based on their business needs.

Now, moving to the big question,

What is a Business Research Method?

Business research methods refer to the techniques and tools used to collect and analyse information relevant to a business. These methods are employed to gather insights and information that can help business leaders make informed decisions and develop effective strategies based on the target audience, customer behaviour and choices.

The process of conducting business research typically involves identifying a problem or opportunity, formulating a research question, gathering data, analysing the data, and drawing conclusions. This process can be complex, and choosing the right research method is crucial to ensuring that the research is effective and provides accurate and meaningful results.

There are various business research methods that can be used depending on the type of data being collected and the research question being asked. Some of the most commonly used business research methods include surveys, interviews, focus groups, case studies, experiments, and observational studies. Each of these methods has its own strengths and weaknesses, and choosing the right method will depend on the research question, available resources, and the nature of the data being collected.

In 2023, the best business research methods will likely continue to be those that are data-driven and employ the latest technology and techniques. This includes methods that leverage big data and artificial intelligence (AI) to analyse large sets of data and identify patterns and insights that may be difficult or impossible to identify using traditional methods. Additionally, methods that rely on digital tools and platforms, such as online surveys and social media analytics, will likely become increasingly popular as businesses continue to embrace digital transformation.

Businesses can gain a competitive advantage and position themselves for success in the ever-evolving business landscape of 2023 and beyond.

Benefits of Implementing the Right Business Research Methodology

Investing in the incorrect market research methodology will only incur losses for business as it will not yield the results that you desire. Big market research firms can help you understand and analyse the right research methodology based on your business needs. Let’s discuss some more benefits of implementing the right business research methodology to understand your customers better.

Implementing the right business research methodology can offer a range of benefits to businesses. Here are some of the key benefits:

Informed Decision Making

The right business research methodology can provide businesses with accurate and reliable data, helping them to make informed decisions. This, in turn, can help businesses to avoid costly mistakes and make strategic choices that can drive growth and profitability.

Improved Efficiency

Business research can help identify inefficiencies in operations and processes. By using data to make informed decisions, businesses can streamline their processes, eliminate bottlenecks, and improve overall efficiency.

Competitive Advantage

Research can provide businesses with insights into the latest trends and technologies in their industry. By staying up-to-date with the latest research, businesses can stay ahead of the competition and gain a competitive advantage.

Better Understanding of Customers

Employing the right business research methodology can help businesses understand their customers’ needs, preferences, and behaviour. This information can be used to develop products and services that better meet customers’ needs and to tailor marketing messages that resonate with them.

Risk Mitigation

Business research can help identify potential risks and challenges, allowing businesses to take steps to mitigate them. This can help businesses avoid unexpected surprises that could negatively impact their operations.

Types of Business Research Methodology

Implementing the right business research method can help companies determine which product/service is most profitable or in demand. It helps you make decisions based on customer demand and provide information on where the money can be spent to increase sales, profits or market share.

Quantitative Research Method

Survey research | Correlational Research | Causal-Comparative research | Experimental Research | Online research / Literature research

Qualitative Research Method

Interviews | Focus groups | Ethnographic Research | Case study research | Website visitor profiling/research

Get in touch with the marketing research experts at Insights Opinion and get the business research methodology that suits your business.

The Best Business Research Methods for Better Results in 2023

To get to the depth of your customer needs and know the customer psyche you need to apply the most diverse and effective market research techniques i.e qualitative and quantitative methodologies.

Qualitative research is a research method that seeks to understand and describe the why of the customer choice. It deciphers the meaning and nature of human experiences, beliefs, values, and attitudes. This method involves collecting and analysing data through open-ended interviews, focus groups, observations, and other non-structured methods. The data collected from this method is often descriptive and narrative in nature.

Quantitative research, on the other hand, seeks to quantify the relationship between variables. This method involves collecting and analysing numerical data using statistical techniques. Quantitative research typically involves surveys, experiments, and other structured methods. The data collected from this method is often numerical and can be analysed using statistical software.

In a nutshell, qualitative research focuses on understanding the meaning and context of human experiences, while quantitative market research services focus on measuring and analysing numerical data to identify patterns and relationships.

Qualitative Research Methodology for Business

Focus Groups

Focus groups are a type of qualitative research method that involves bringing together a small group of people to discuss a specific topic or issue. The group is moderated by a trained facilitator who asks open-ended questions and encourages participants to share their opinions and experiences. Focus groups can be used to explore attitudes, beliefs, and opinions on a particular topic or to test new products or ideas. The insights gathered from focus groups can be used to make business strategy, product development, and boost marketing efforts.

Ethnographic Research

Ethnographic research is a qualitative research method that involves observing and studying people in their natural environment. This method is often used to gain a deeper understanding of a particular culture or community. The goal of ethnographic research is to gain a detailed understanding of the social and cultural context in which people live and to identify patterns of behaviour and meaning-making.

It involves spending a significant amount of time with the people being studied, observing their behaviour, and asking open-ended questions. Ethnographic research can be used for product development, marketing strategy, and business operations by providing a deeper understanding of the cultural context in which the business operates.

Quantitative Research Methods for Business

Experimental Research

Experimental research is a quantitative research method that involves manipulating one or more variables to observe the effects on an outcome of interest. It is often used to test the efficacy of new products or interventions, to identify cause-and-effect relationships, and to test hypotheses. In an experimental design, participants are randomly assigned to either a control group or an experimental group. The experimental group is exposed to a specific intervention or treatment, while the control group is not. The outcomes of the two groups are then compared to determine if there is a statistically significant difference.

Correlational Research

Correlational research is a quantitative research method that involves measuring the relationship between two or more variables. In a correlational study, researchers collect data on the variables of interest and calculate a correlation coefficient, which reflects the strength and direction of the relationship between the variables.

One of the key strengths of correlational research is its ability to identify relationships between variables that may be difficult to observe in other types of research

Survey Research

Owing to the efficacy and ease of survey research, the online survey software market is expected to reach almost $5 billion by 2026. Survey research is a method of collecting data from a sample of individuals by asking them a set of standardized questions. Surveys can be conducted through a variety of methods, including paper surveys, online surveys, telephone interviews, and in-person interviews. Surveys can be used to gather information on a wide range of topics, including consumer preferences, opinions, attitudes, and behaviours.

To conduct effective survey research, it is essential to clearly define a business research methodology. You can get in touch with the Global Survey Company to know more about the survey research methods.

Mystery Shopping

Mystery shopping can be used to evaluate the performance of individual employees, to identify areas where customer service can be improved, and evaluate the effectiveness of marketing and promotional efforts. Mystery shoppers are trained to observe and evaluate various aspects of the customer experience, such as the quality of service, the cleanliness of the facility, and the accuracy of product information.

You can work with the Mystery Shop Agency as they will provide a unique perspective on the customer experience that may not be captured through other methods. Mystery shopping allows businesses to see their operations from the customer’s point of view and to identify areas where improvements can be made.

How Can Insights Opinion Perfect the Business Research Methodology?

There are ample business research methods that will give you customer insights, but the business benefits when you employ the research that works for your business. Insights opinion, as a global leader in online research and recognised by Quirk’s media as a top 16-panel research company, can fulfil your outsource data processing services needs and complex data analysis.

Our team of professional and dedicated R&D; A expert is committed to serving its clients with excellence. We deliver a full array of Market Research Offerings and ensure that we provide the ideal business research methodology that boosts your business backed by data-driven insights and customer behaviour.


Q.1 What are some of the best business research methods for 2023?

Some of the most popular methods include focus groups, ethnographic research, experimental research, and correlational research. Other methods, such as survey research, mystery shopping, and online community building. However, the kind of research methodology depends on the research goals. Thus, it is always better to consult with Big Market Research Firms before making any decisions.

Q.2 How can I determine which business research method is best for my project?

The best business research method for a particular project will depend on a variety of factors, including the research goals, the population of interest, and the available resources. It is also important to consider the strengths and limitations of each method and to choose the method that is best suited to answer the research questions.

Q.3 What are some of the benefits of using qualitative research methods for business research?

Research methods, such as focus groups and ethnographic research, can provide valuable insights into the attitudes, opinions, and experiences of individuals in a particular population. These methods are often used to explore complex social phenomena and to gain a deeper understanding of the cultural and social contexts in which business activities take place.

The use of AI in market research is becoming more and more common. While some companies use it for their purposes, others could use it for market research. In this blog post, we’ll explain how ChatGPT can be used in Market Research and why it can be advantageous.

Introduction to OpenAI and GPT-3

GPT-3 is an open-source neural network model. It is developed by the same group that worked on OpenAI GPT and trained using the CIFAR-10 dataset, which has 70000 images with a resolution of 1000×1000 pixels. The initial objective of this project was to develop an AI that could identify items in photographs, however, they have yet to succeed. However, they did succeed in teaching their AI to distinguish between many item classes (like vehicles) and particular objects within each class (like dogs).

OpenAI GPT-3 was released recently, so you can try out its capabilities yourself if you’d like!

OpenAI GPT-3 is a model that can be used for image classification, but it still needs to be at the level of human performance. It performs well on certain types of images and poorly on others. For example, it can recognize cars very well but struggles with recognizing dogs (although it does better than humans).

How Can ChatGPT Be Used in Market Research?

ChatGPT is an open-source AI content generator that can be used for market research. Its conversational capabilities allow for gathering valuable insights and opinions on specific products or services through questions and follow-up prompts.

You can use ChatGPT to create content for market research. The AI will respond with questions, and you can ask them about your research topic.

Also Read: Why is Market Research So Important To Your Business in 2023

How To Chat with GPT-3?

For instance, the ChatGPT might query, “What do you think of [product]?” if you want to find out what people think about a certain good or service.

The chatbot will then listen while someone responds to their question by stating something like, “I like this product because…” followed by another sentence that gives a viewpoint on the item under discussion. Based on what was stated during the conversation, the chatbot might ask follow-up questions like, “Why do you think so?” or “Why do I enjoy it?”

After that, the chatbot will reply with a statement that succinctly expresses the opinion. As an illustration, if a consumer claims they like a product, The AI may respond by saying, “I see. This item appeals to you since it is affordable.”

Advantages of Using AI ChatGPT in Market Research

advantages of using chat gpt ai

ChatGPT is a powerful tool for market research. It can be used to generate content for market research, like surveys or questionnaires. You can also use it to conduct interviews and focus groups, commonly used in marketing research.

  • Using ChatGPT-3 ai chat as a survey or questionnaire generator helps you gather more information from your respondents than traditional methods, such as emailing them or sending out an SMS/MMS message.
  • With ChatGPT, you don’t need any coding knowledge—you need to enter the questions into the platform, and they’ll automatically generate answers based on their algorithm.

You can also use ChatGPT to make a survey or questionnaire available for your audience to fill out. It has a built-in mobile app that allows you to send surveys and questionnaires via chat. You can also set up an online form so respondents can fill it out using their computers instead of smartphones.

Limitations and Considerations For Implementing ChatGPT in Market Research

ChatGPT can gather quick feedback on how a good or service is doing, but it can’t take the place of human research. You must employ qualitative evaluation methods, like surveys or in-depth interviews with real users, to obtain accurate data from the chatbot and make informed decisions.

AI is a fantastic tool for market research as well. It can assist you in better understanding the market and the competitive landscape, making it simpler to see opportunities or dangers. This will assist you in making strategic choices that could raise the productivity and profitability of your company. While useful for data collection, chatbots cannot be human researchers. Both quantitative and qualitative research approaches should be taken into account while performing market research.

Future Implications For the Use of AI in Market Research

The use of AI in market research is powerful. It can be utilized to boost speed, decrease cost, and improve the caliber of market research.

You can better grasp what customers desire by using AI than ever before. This will make it easier for you to develop goods or services that better meet their demands than ever before, making it easier for them to use your products or services or refer your company to others in their peer group (e.g. friends).

Also Read: 5 Market Research Trends


ChatGPT can be used effectively by anyone who wants to save time and money on online surveys by automating the process of data collection and analysis. However, it is important to have a clear strategy and plan in place before using ChatGPT, as using it without a specific purpose or goal may lead to wasted time and resources. It is important to define the objectives and desired outcomes of the survey, and to ensure that the data collected is relevant and reliable.

Ending with

The ChatGPT project offers market research professionals an exciting chance to work with AI researchers and other stakeholders in a way that might be advantageous to all parties. The ChatGPT framework will aid researchers in overcoming some of their most frequent obstacles, encourage increased innovation, and allow the development of new tools that might be utilized by anybody performing market research.

Hire Insights Opinion for Best Market Data Analysis & Research.